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Overview

Once TikTok Organic is connected, the Dema Agent can analyze the TikTok account your brand owns. Ask questions like “How did our TikTok account do last week, and what are people saying in the comments?”. The agent can also reply to, hide, or delete comments after you approve each action. This integration covers your organic TikTok account. To import TikTok ad spend into Dema reports, see the TikTok data integration.

What the agent can do

  • Account and posts: read your profile, daily account insights, audience data, your posts with per-post metrics, and industry benchmarks.
  • Comments: list comments and replies. With your approval, create, reply to, like, hide, or delete comments.
  • Brand mentions: read posts that mention your brand, their top words and hashtags, and their comments. With your approval, add or remove the hashtags TikTok tracks for your brand.
  • Trends: read trending searches, search suggestions, trending music, and hashtag suggestions.
  • Spark Ads: with your approval, change a post’s Spark Ads authorization settings, authorize a post, or remove an authorization.
Every action that changes something on TikTok asks for your approval before it runs.

Prerequisites

  • Access to the TikTok account your brand owns. You sign in with that account when you connect.

Connect TikTok Organic

  1. In Dema, go to Agents → Settings → Integrations.
  2. Find TikTok Organic and click Connect.
  3. Sign in to TikTok with your brand’s account and approve the access Dema requests.
  4. You are returned to Dema with the connection labeled with your account’s handle.

Access Dema requests

TikTok asks you to approve its full set of scopes, and Dema can’t request a narrower set. The consent screen therefore includes comment management and publishing, even though the agent asks for your approval before any change.

Limitations

  • One account per user. You can connect one TikTok account. TikTok’s sign-in reuses the account your browser is logged into, so connecting again reconnects the same account.
  • No publishing. TikTok doesn’t support posting videos or photos through this sign-in yet.