Learn how to design and structure incrementality experiments in Dema to measure true business impact.
Example: A brand runs ads on a platform like Meta and wants to see if those ads drive incremental sales. Dema selects treatment regions where ads will be paused, while control regions continue as usual.
Example: A company experiments with TikTok ads to determine if they deliver incremental value beyond existing marketing efforts.
Click 'New experiment'
Fill in the experiment details
Review and create