Learn how Dema’s tracking script collects and processes your ecommerce data in near real-time. Understand which events are captured by default, how sessions are created (similar to GA Universal), and how to install Dema on Shopify, GTM, or via a server-side integration.
dv_track
cookie, which establishes (and maintains) a session for each visitor. A session ends after 30 minutes of inactivity, mirroring Google Analytics Universal’s approach.
pageview
or DOM ready
for standard events.dv_track
cookie.utm_source=meta
, utm_medium=cpc
) to specific channel groups or channels within Dema. For example:
utm_source=facebook
and utm_medium=cpc
can be mapped to “Meta – Paid Social”.utm_source=google
and utm_medium=organic
can be mapped to “Google Organic”.((www|cse|images|encrypted)\.)?google\.[a-z]+
([a-z-]+\.)?bing\.com
([a-z-]+\.)?duckduckgo\.com
([a-z-]+\.)?facebook\.com
((www|l)\.)?instagram\.com
([a-z-]+\.)?tiktok\.com
(dp|googleads|adclick|securepubads)\.g\.doubleclick\.net
track\.adform\.net
((clk[a-z]{2,4})?|pdt|www)\.tradedoubler\.com
((graphics|click|www)\.)?adrecord\.com
pageviews
, product views
, and orders
. GA4 may include automatically captured events or inferred actions, which can inflate the number of reported events and sessions.
dv_track
cookie stores only an anonymous session ID and no personal data.https://tracker.dema.ai
) and ensure they include relevant parameters like eventType
, url
, and timestamp
.https://tracker.dema.ai
) is reachable.