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Welcome
Documentation
Integrations
Blog
Changelog
Roadmap
Fundamentals
  • Our core data model
  • Metrics
  • Dimensions
  • Attribution
  • Tracking
Setup
  • 1. Invite your team
  • 2. Add pixel (Tracking script)
  • 3. Setup UTM parameters
  • 4. Create UTM mapping
  • 5. Integrate orders and inventory
  • 6. Integrate marketing spend
  • 7. Set up hierarchical costs and returns
Reports
  • How filters work in reports
  • Setting your attribution model
Organization
  • Manage users
  • Creating and managing teams
  • Using labels to organize reports
  • Reset password
  • Single Sign-On (SSO) with Google
MMM
  • How MMM works in Dema
  • Overview view
  • Weekly analysis view
  • Yearly overview view
  • Creating a future scenario
Segmentation
  • Create product sets
  • Override product sets from reports
Incrementality testing
  • How incrementality testing works in Dema
  • What is incrementality
  • Structuring tests
  • Analyze a suggested experiment
  • Understand test results
  • Concurrent tests
  • Post-treatment window
  • Seasonality effects
  • Platform lift studies vs Dema
  • Terminology
FAQ
  • Set up tracking with single page applications
  • Custom metrics/dimensions
  • Upload old orders from CSV
Organization

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