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Welcome
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Fundamentals
Our core data model
Metrics
Dimensions
Attribution
Tracking
Setup
1. Invite your team
2. Add pixel (Tracking script)
3. Setup UTM parameters
4. Create UTM mapping
5. Integrate orders and inventory
6. Integrate marketing spend
7. Set up hierarchical costs and returns
Reports
How filters work in reports
Setting your attribution model
Organization
Manage users
Creating and managing teams
Using labels to organize reports
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MMM
How MMM works in Dema
Overview view
Weekly analysis view
Yearly overview view
Creating a future scenario
Segmentation
Create product sets
Override product sets from reports
Incrementality testing
How incrementality testing works in Dema
What is incrementality
Structuring tests
Analyze a suggested experiment
Understand test results
Concurrent tests
Post-treatment window
Seasonality effects
Platform lift studies vs Dema
Terminology
Dashboards
Create dashboards
How filters work in dashboards
Forecasts
Inventory forecasting
Order forecasting
LTV forecasting
FAQ
Set up tracking with single page applications
Custom metrics/dimensions
Upload old orders from CSV
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Using labels to organize reports
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