Overview view
Learn how to interpret Dema’s MMM overview view.
The Overview view offers a snapshot of your historical performance on a market-by-market basis, highlighting areas where you might have under-invested or over-invested.
Key metrics
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Spend and Spend %: How much Dema suggests you should have spent (compared to actual) to maximize profit during the selected period.
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Potential: How much additional profit you could have made if your spend had been optimized.
How to use it
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Select date range: Choose a timeframe (e.g., last month, last quarter) to see a high-level summary of how each market performed.
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Find potential: Identify the markets with the greatest missed profit, letting you zero in on where reallocation might have the largest impact.
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Drill down: Click the magnifying glass icon next to a market to open the Weekly analysis view and investigate the details.
Tip: Use the Overview view to compare performance across different markets and quickly spot areas where small spend adjustments could yield big profit wins.