The Overview view offers a snapshot of your historical performance on a market-by-market basis, highlighting areas where you might have under-invested or over-invested.

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Key metrics

  • Spend and Spend %: How much Dema suggests you should have spent (compared to actual) to maximize profit during the selected period.
  • Potential: How much additional profit you could have made if your spend had been optimized.

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How to use it

  1. Select date range: Choose a timeframe (e.g., last month, last quarter) to see a high-level summary of how each market performed.
  2. Find potential: Identify the markets with the greatest missed profit, letting you zero in on where reallocation might have the largest impact.
  3. Drill down: Click the magnifying glass icon next to a market to open the Weekly analysis view and investigate the details.
Tip: Use the Overview view to compare performance across different markets and quickly spot areas where small spend adjustments could yield big profit wins.