Learn how to interpret Dema’s MMM overview view.
The Overview view offers a snapshot of your historical performance on a market-by-market basis, highlighting areas where you might have under-invested or over-invested.
Spend and Spend %: How much Dema suggests you should have spent (compared to actual) to maximize profit during the selected period.
Potential: How much additional profit you could have made if your spend had been optimized.
Select date range: Choose a timeframe (e.g., last month, last quarter) to see a high-level summary of how each market performed.
Find potential: Identify the markets with the greatest missed profit, letting you zero in on where reallocation might have the largest impact.
Drill down: Click the magnifying glass icon next to a market to open the Weekly analysis view and investigate the details.
Tip: Use the Overview view to compare performance across different markets and quickly spot areas where small spend adjustments could yield big profit wins.
Learn how to interpret Dema’s MMM overview view.
The Overview view offers a snapshot of your historical performance on a market-by-market basis, highlighting areas where you might have under-invested or over-invested.
Spend and Spend %: How much Dema suggests you should have spent (compared to actual) to maximize profit during the selected period.
Potential: How much additional profit you could have made if your spend had been optimized.
Select date range: Choose a timeframe (e.g., last month, last quarter) to see a high-level summary of how each market performed.
Find potential: Identify the markets with the greatest missed profit, letting you zero in on where reallocation might have the largest impact.
Drill down: Click the magnifying glass icon next to a market to open the Weekly analysis view and investigate the details.
Tip: Use the Overview view to compare performance across different markets and quickly spot areas where small spend adjustments could yield big profit wins.