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Overview

With Dema you can import your budget and use them as targets, which can then be used to compare how your sales, traffic and marketing spend (amongst many other metrics) are tracking against your budget.

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Preparation for the import of targets

  1. Navigate to our target template here and make a copy.
  2. Follow the second tab called Example.
  3. Share your Google Sheet with us in Slack or Teams.
  4. We’ll let you know when they’ve been imported and your target metrics are ready for use!
Read more below on important things to take into consideration when preparing the import sheet.

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How targets work in Dema

Dema supports targets based on any dimension and metric which means that you can set targets based on a combination of many different dimensions and metrics. Below shows a schema that explains what format we’re expecting.
Target metrics will only work for the dimensions that’s been provided in the target sheet. If only date and country have been provided as dimensions, Dema will not be able to break it down on channel and channel group.
Column nameTypeData typeDescriptionOptionalExample
When importing examples into Google Sheets or similar tools, verify that numbers are not malformatted and is matching our specified schema above. Pay special attention to decimal points and thousand separators.

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Additional info

  • Start simple with fewer dimensions and metrics — there’s always the option to make it more detailed at a later date.
  • Any combination of dimension and metric you see in Dema can have it’s own target metric.