Targets

Overview

With Dema you can import your budget and use them as targets, which can then be used to compare how your sales, traffic and marketing spend (amongst many other metrics) are tracking against your budget.

Compare actuals vs targets

Track how your real performance measures up against your budgeted targets across all key metrics

Flexible dimensionality

Set targets based on any combination of dimensions and metrics available in Dema

Getting started

Access the template

Navigate to our target template and make a copy

Review the example

Follow the Example tab to understand the data structure

Fill in your targets

Enter your budget targets following the schema and examples provided below

Share with Dema

Share your Google Sheet with us in Slack or Teams

Confirmation

We’ll let you know when they’ve been imported and your target metrics are ready for use!

How targets work

Dema supports targets based on any dimension and metric which means that you can set targets based on a combination of many different dimensions and metrics.

Target metrics will only work for the dimensions that have been provided in the target sheet. If only date and country have been provided as dimensions, Dema will not be able to break it down on channel and channel group.

Start simple with fewer dimensions and metrics — there’s always the option to make it more detailed at a later date.

Data schema

Dimension fields

Dimensions define how your targets are segmented and grouped.

Metric fields

Metrics are the target values you want to track. Include only the metrics relevant to your business goals.

Example file

Below is an example of how your target data should be structured:

date,country,newCustomer,channelGroup,channel,storefront,orders,grossSales,marketingSpend,visits,users,newCustomerCount,netSales,productsSold
2025-01-01,SE,1,Social paid,Facebook,EU Store,60,30000,9000,1800,1500,60,27000,150
2025-01-01,SE,1,Search paid,Google,EU Store,40,20000,6000,1200,1000,40,18000,100
2025-01-01,SE,0,Social paid,Facebook,EU Store,20,12000,3000,600,500,0,11000,50
2025-01-01,SE,0,Search paid,Google,EU Store,10,8000,2000,400,300,0,7000,30
2025-01-01,NO,1,Social paid,Facebook,EU Store,50,25000,7500,1500,1200,50,22500,125
2025-01-01,NO,1,Search paid,Google,EU Store,30,15000,4500,1000,800,30,13500,75
2025-01-01,NO,0,Social paid,Facebook,EU Store,15,11000,2700,550,400,0,10000,40
2025-01-01,NO,0,Search paid,Google,EU Store,10,7000,1800,350,300,0,6500,25
2025-02-01,SE,1,Social paid,Facebook,EU Store,70,36000,10800,2100,1800,70,32400,180
2025-02-01,SE,1,Search paid,Google,EU Store,50,24000,7200,1400,1200,50,21600,120
2025-02-01,SE,0,Social paid,Facebook,EU Store,20,13000,3300,650,500,0,12000,55
2025-02-01,SE,0,Search paid,Google,EU Store,15,9000,2200,450,350,0,8000,35

When importing examples into Google Sheets or similar tools, verify that numbers are not malformatted and match our specified schema above. Pay special attention to decimal points and thousand separators.

Best practices

Start simple

Begin with fewer dimensions and metrics. You can always add more detail later as your needs evolve.

Flexible combinations

Any combination of dimension and metric you see in Dema can have its own target metric.

Data validation

Always verify that numbers are properly formatted with correct decimal points and thousand separators.

Regular updates

Keep your targets up to date by sharing revised Google Sheets with the team when your budget changes.

Fundamentals

Setup

API Access

Agents

Reports

Organization

MMM

Segmentation

Incrementality testing

Causal factor attribution

Dashboards

Forecasts

FAQ

Overview

Compare actuals vs targets

Flexible dimensionality

Getting started

How targets work

Data schema

Best practices

Start simple

Flexible combinations

Data validation

Regular updates

Need help?

Contact support

Template access

​Overview

Compare actuals vs targets

Flexible dimensionality

​Getting started

​How targets work

​Data schema

​Best practices

Start simple

Flexible combinations

Data validation

Regular updates

​Need help?

Contact support

Template access

Overview

Getting started

How targets work

Data schema

Best practices

Need help?