Learn how to map UTM parameters to the correct channels and channel groups in Dema to ensure accurate attribution and cost mapping.
utm_source=google_ads
).utm_source=google_ads
+ utm_medium=sem
).utm_source=google_ads
and utm_medium=sem
are mapped to Channel Group: Search Paid and Channel: Google, all traffic with these parameters will be attributed correctly under this group and channel.
Similarly, mapping utm_source=facebook_ads
and utm_medium=paidsocial
to Channel Group: Social Paid and Channel: Meta ensures accurate attribution for your paid social campaigns.