Learn how to setup UTM parameters effectively for seamless integration with Dema.
utm_source
: Identifies where the traffic came from (e.g., google, facebook).utm_medium
: Specifies the marketing medium (e.g., cpc, email, banner).utm_campaign
: Tracks the campaign name or promotion (e.g., summer_sale2023).utm_term
: Tracks keywords for paid search campaigns.utm_content
: Differentiates similar content or links within the same ad.dema_id={campaignid}
to URLs for search paid campaigns. This ensures campaign IDs are captured accurately.dema_adid={{ad.id}}
for social paid campaigns. This allows Dema to track specific ad IDs and connect them to traffic and spend.dema_id=__CAMPAIGN_ID__-__AID__-__CID__
to capture details about campaigns, ad groups, and ads.https://somewebsite.com?utm_source=google&utm_medium=paid&utm_campaign=summer_sale2023&utm_term=running+shoes&utm_content=banner1&dema_id=12345678
This structured UTM setup enables Dema to map traffic sources and marketing costs accurately, providing deeper insights and better attribution.