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Overview

Once Google Ads is connected, the Dema Agent can query campaign, ad group, keyword, and ad performance, and manage campaign and ad group status and budgets. The Dema Agent can also use Google Ads Keyword Planner to get historical search volume and competition for keywords, suggest keyword ideas from seed keywords, a URL, or a site, and forecast keyword performance for a given budget or bid strategy. Forecasts are Google’s model estimates, not measured results. Useful for diagnosing spend performance and applying Dema recommendations without leaving a conversation.

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Prerequisites

  • A Google Ads account or manager (MCC) account with permission to access the campaigns you want Dema to see.

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Connect Google Ads

  1. In Dema, go to Agents → Settings → Integrations.
  2. Find Google Ads and click Connect.
  3. Sign in to Google and approve the scopes Dema requests.
  4. You are returned to Dema with the integration marked as Active.

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Scopes Dema requests

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Troubleshooting

  • Account not visible. If you manage multiple Google Ads accounts, make sure you signed in with the Google account that has access to the target account and that it is linked to the correct manager account.

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Additional resources