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Fundamentals

Our core data model
Metrics
Dimensions
Attribution
Tracking

Setup

Invite your team
Add pixel (Tracking script)
Setup UTM parameters
Create UTM mapping
Integrate orders and inventory
Integrate marketing spend
Set up hierarchical costs and returns
Targets

Reports

How filters work in reports
Setting your attribution model

Organization

Manage users
Creating and managing teams
Using labels to organize reports
Reset password
Single Sign-On (SSO) with Google

MMM

How MMM works in Dema
Overview view
Weekly analysis view
Yearly overview view
Creating a future scenario

Segmentation

Create product sets
Override product sets from reports

Incrementality testing

How incrementality testing works in Dema
What is incrementality
Structuring tests
Analyze a suggested experiment
Understand test results
Concurrent tests
Post-treatment window
Seasonality effects
Platform lift studies vs Dema
Terminology

Dashboards

Create dashboards
How filters work in dashboards

Forecasts

Inventory forecasting
Order forecasting
LTV forecasting

FAQ

Set up tracking with single page applications
Custom metrics/dimensions

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Set up tracking with single page applications Tracking Server side tracking

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