Integrate with an analytics platform to track viewer events
Dema offers three flexible methods for tracking events on your website: Server-Side Event Tracking, Google Tag Manager (GTM) Integration, and Shopify App Integration. This enables you to choose the most suitable approach for your needs, whether it’s for enhanced security, speed, ease of use, or seamless integration with Shopify.
Server-side tracking allows you to send event data directly from your server to Dema’s endpoint. This method is highly secure and reliable, ensuring that even users with ad blockers or those browsing in incognito mode are tracked. It’s ideal for capturing detailed events like page views and orders without relying on the client’s browser.
For those preferring a client-side approach, Dema integrates seamlessly with Google Tag Manager. This method is user-friendly, allowing for quick setup and the flexibility to manage tracking tags without modifying the website’s code directly.
For Shopify store owners, Dema provides a dedicated app that simplifies the integration process. By installing our app, you can leverage the power of the Dema web app pixel to automatically track events without the need for manual code insertion.
Whether you opt for server-side event tracking, GTM integration, or the Shopify app, Dema supports and maintains robust and comprehensive analytics for your eCommerce solution. The choice depends on your specific requirements:
Server-Side Tracking for maximum data control, privacy, and reliability.
GTM Integration for ease of implementation, flexibility, and quick updates.
Shopify App for seamless integration and automatic tracking within Shopify.