Dema offers three flexible methods for tracking events on your website: Server-Side Event Tracking, Google Tag Manager (GTM) Integration, and Shopify App Integration. This enables you to choose the most suitable approach for your needs, whether it’s for enhanced security, speed, ease of use, or seamless integration with Shopify.

Google Tag Manager

Shopify

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1. Server-Side Event Tracking

Server-side tracking allows you to send event data directly from your server to Dema’s endpoint. This method is highly secure and reliable, ensuring that even users with ad blockers or those browsing in incognito mode are tracked. It’s ideal for capturing detailed events like page views and orders without relying on the client’s browser.

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Key Features:

  • Direct Integration: Send data directly from your server to Dema, bypassing the client-side entirely.
  • Enhanced Privacy: Since data is transmitted server-side, it minimizes exposure to third-party scripts and enhances user privacy.
  • Reliable Data Collection: More consistent tracking, unaffected by browser-based limitations like ad blockers.

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2. Google Tag Manager (GTM) Integration

For those preferring a client-side approach, Dema integrates seamlessly with Google Tag Manager. This method is user-friendly, allowing for quick setup and the flexibility to manage tracking tags without modifying the website’s code directly.

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Key Features:

  • Ease of Use: Easily add and update Dema’s tracking tags through GTM’s user interface without needing to touch the website’s code.
  • Flexible Configuration: Set up complex triggering rules for when events should be sent to Dema, such as on specific page views or button clicks.
  • Real-Time Updates: Quickly deploy changes and new tracking parameters through GTM’s dashboard, offering agility in your tracking strategy.

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3. Shopify App Integration

For Shopify store owners, Dema provides a dedicated app that simplifies the integration process. By installing our app, you can leverage the power of the Dema web app pixel to automatically track events without the need for manual code insertion.

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Key Features:

  • Seamless Integration: Easily install the Dema app from the Shopify App Store and start tracking without any complex setup.
  • Automated Event Tracking: The Dema web app pixel automatically tracks page views, product interactions, and transactions.
  • Customizable Tracking: Adjust and configure event tracking directly within the Shopify dashboard for tailored analytics.

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Choosing the Right Method

Whether you opt for server-side event tracking, GTM integration, or the Shopify app, Dema supports and maintains robust and comprehensive analytics for your eCommerce solution. The choice depends on your specific requirements:

  • Server-Side Tracking for maximum data control, privacy, and reliability.
  • GTM Integration for ease of implementation, flexibility, and quick updates.
  • Shopify App for seamless integration and automatic tracking within Shopify.
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