Supported data types
Pageviews
Product page visits
Orders
Purchase transactions
Key features
- Seamless integration: Easily install the Dema app from the Shopify App Store and start tracking without any complex setup.
- Automated event tracking: The Dema web app pixel automatically tracks page views, product interactions, and transactions.
- Customizable tracking: Adjust and configure event tracking directly within the Shopify dashboard for tailored analytics.
Prerequisites
- An active Shopify account
- Permissions to install custom apps in your Shopify store
Step-by-step integration guide
1
Initial setup
To begin integrating Dema with your Shopify store, follow these steps:Learn more about access scopes at Shopify’s access scopes documentation.
- App Installation: You will be provided with a unique link by the Customer Success Team to install the Dema app on your Shopify store.
- Grant Permissions: During the installation process, you’ll need to grant the app the following access scopes for proper functionality:
2
Complete installation
After granting the necessary permissions, complete the installation of the Dema app on your Shopify store by following the on-screen instructions. This process seamlessly integrates the Dema web app pixel into your store, enabling the automated tracking of key e-commerce events such as page views, product interactions, and transactions.
3
Enter Dema ID
Once the Dema app is installed, you will find a configuration window within the app. Here, you need to enter your unique DEMA-ID provided by the Customer Success Team. Your DEMA-ID starts with “DV-” followed by a series of numbers and letters.
4
Review data insights
Shortly after the installation and configuration, you will begin to see visits and sessions data in the Dema platform.

