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Overview

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Introduction

Integrating Google Ads with our platform enables access to detailed advertising data, empowering you with advanced analysis and insights for optimizing your marketing efforts. This guide details the simple connection process and our advanced method for calculating conversion values across different countries, ensuring your data is both accurate and actionable.

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Available Data Types

  • Marketing cost

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Prerequisites

  • Access to a Google Ads Account

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Step-by-Step Integration Guide

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Initial Setup

  1. Navigate to Settings on our platform.
  2. Click on Integrations.
  3. Click on Connect New Account and choose Google Ads.
  4. Log in to your Google account and click Allow to grant the necessary permissions.
  5. Once authorized, we’ll receive your OAuth token, allowing us to begin fetching data from your Google Ads account.

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Processing

Our platform not only fetches your Google Ads data but also employs sophisticated processing techniques to ensure you receive the most accurate insights:

  • Data Fetching: We query your Google Ads for key metrics, including clicks, impressions, conversions, and conversion value, segmented by country and date.

  • Conversion Calculation: We implement a unique approach to accurately distribute conversions across countries:

    • Grouping Data by Campaign and Date: We start by organizing conversion data to match it accurately with each campaign’s activity on specific dates.

    • Distributing Conversions Across Countries: For ads seen in multiple countries, we smartly spread out the conversions. If we’re not sure exactly where a sale came from, we use historical data to make an educated guess. This means we look at past orders to see which countries usually contribute to your sales and distribute conversions based on this pattern.

    • Focusing on Order Dates: Unlike traditional methods that track when an ad was clicked or viewed, we focus on when the order was actually placed. This approach provides a clearer picture of your ad’s direct impact on sales, without any delay caused by the time it takes for a viewer to make a purchase.

    • Merging Conversion and Cost Data: Finally, we bring together the conversion data with how much you spent on each ad.

This advanced processing ensures that conversion values are attributed accurately across different countries, reflecting the true performance of your global campaigns without the common lag found in traditional metrics.

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Finalizing Integration

With the integration complete and your data processed, you can access detailed reports and analytics on our platform. Utilize these insights to make informed decisions, optimizing your Google Ads campaigns for enhanced performance and ROI. |

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Troubleshooting and Support

Should you encounter any issues during the integration process or have questions regarding our data processing methods, please do not hesitate to contact our support team for assistance.

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Additional Resources

For further information on managing your Google Ads account and understanding performance metrics, visit the Google Ads Help Center.

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