Supported data types
Marketing cost
Ad spend and performance metrics
Product cost
Product-level advertising costs
Prerequisites
- Access to your Google Ads account
Step-by-step integration guide
1
Navigate to integrations
Go to Settings on our platform, then click on Integrations.
2
Add Google Ads connection
Click on Add data connection and choose Google Ads.
3
Authorize access
Log in to your Google account and click Allow to grant the necessary permissions. Once authorized, we’ll receive your OAuth token, allowing us to begin fetching data from your Google Ads account.
Processing
Our platform not only fetches your Google Ads data but also employs sophisticated processing techniques to ensure you receive the most accurate insights:- Data Fetching: We query your Google Ads for key metrics, including clicks, impressions, conversions, and conversion value, segmented by country and date.
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Conversion Calculation: We implement a unique approach to accurately distribute conversions across countries:
- Grouping Data by Campaign and Date: We start by organizing conversion data to match it accurately with each campaign’s activity on specific dates.
- Distributing Conversions Across Countries: For ads seen in multiple countries, we smartly spread out the conversions. If we’re not sure exactly where a sale came from, we use historical data to make an educated guess. This means we look at past orders to see which countries usually contribute to your sales and distribute conversions based on this pattern.
- Focusing on Order Dates: Unlike traditional methods that track when an ad was clicked or viewed, we focus on when the order was actually placed. This approach provides a clearer picture of your ad’s direct impact on sales, without any delay caused by the time it takes for a viewer to make a purchase.
- Merging Conversion and Cost Data: Finally, we bring together the conversion data with how much you spent on each ad.