> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dema.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Create product sets

> Learn how to create product sets in Dema to segment your catalog and export custom labels for Google and Meta feeds.

## Why segmentations matter

Segmenting your products lets you **slice and dice** performance data by profitability, inventory levels, or other meaningful dimensions. By building product sets, you can quickly identify opportunities—for example, which products have low impressions, which are high-margin, or which are slow movers—and leverage that information across **Google** and **Meta** feeds.

***

## How it works

Dema’s **Segmentations** feature allows you to group products into sets based on **rules**. These rules can reference key metrics (e.g., impressions, gross sales, net gross margin) or dimensions (e.g., category, channel). Once your product sets are defined, you can:

1. **Export** a CSV mapping each relevant product to its **custom label** (e.g., “High margin,” “Low impressions”).
2. **Use** these labels in your Google or Meta feeds for more targeted campaigns or bidding strategies.

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## Creating a product set

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  <iframe src="https://demo.arcade.software/00djn6aebl17DPE3Ngwr?embed&embed_mobile=inline&embed_desktop=inline&show_copy_link=true" title="Manual input cost" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" class="responsive-iframe" />
</div>

1. **Go to “Segmentations.”**
   * In the Dema platform, look for the **Segmentations** section to manage product-level groupings.

2. **Click “New product set.”**
   * Give your product set a **name** (e.g., “Slow movers” or “High margin products”) to easily recognize it.
   * Pick a **custom label**—this label will appear in your output CSV and can be mapped to a **custom\_label\_x** field in Google or Meta.

3. **Save.**
   * After entering a name and custom label, click **“Save.”**
   * You can always come back and edit these details later.

***

## Adding rules to your product set

Once your product set is created, **click its name** to configure **rules** that define which products belong in it.

1. **Click “Add rule.”**
   * Provide a **description** for the rule (e.g., “Products without impressions”).
   * Configure **filters** to identify which products match your criteria.
   * Remember that the **timeframe** in the top-right corner (e.g., last 28 days) controls the data window for all metrics.

2. **Choose filters.**
   * You can filter on **metrics** (e.g., impressions, gross sales, net gross margin) or **dimensions** (e.g., category, channel).
   * For example, a rule might say: **Impressions** \< 500 AND **Channel** = “Google.” Any product meeting **all** filters in this rule qualifies for that label.

3. **Assign a label.**
   * In the rule configuration, set a **Label** (e.g., “Low impressions”). This label will be applied as the **custom label** in your exported feed whenever a product matches these filters.

4. **Optional: set an expiry date.**
   * If you want this rule to expire on a certain date—e.g., after a seasonal promotion—include an expiry date. After that date, the rule disappears.

5. **Rule order matters.**
   * If a product matches multiple rules, it inherits the label from the **first** matching rule in the list.
   * Reorder rules if you want different prioritization.

6. **Save.**
   * Each time you add or modify a rule, click **“Save.”** Dema then updates the product set accordingly.

***

## Viewing the results

Once your rules are in place, you’ll see **charts** on the right side (or elsewhere in the interface) that show:

* **% of products** in the set (by count)
* **% of marketing spend** (feed-based ads) these products account for
* **% of gross sales** they represent
* **% of inventory value** they hold

These metrics help you assess each segment’s importance to your overall business. For example, if 5% of products consume 20% of your marketing spend, that might warrant closer examination.

***

## Practical examples

* **Rule 1: Low impressions**
  * Filters: **Impressions (Product ads) \< 500** AND **Channel = Google**
  * Label: “Low impressions”
  * Captures products with fewer than 500 impressions on Google in the last 28 days.

* **Rule 2: Slow moving clothes**
  * Filters:
    * **Forecast sell-through (Rest of season) \< 50%**
    * **Category = CLOTHING**
    * **Gross sales \< 20,000**
  * Label: “Slow movers”
  * Targets items with low sell-through rates and modest sales.

* **Rule 3: High margin**
  * Filter: **Net gross margin 2 > 50.00%**
  * Label: “High margin”
  * Ideal for identifying highly profitable products to promote further.

***

## Exporting your product sets to feeds

After defining your product sets, you can **export** them as a CSV for use in Google or Meta:

1. **Find the export option.**
   * In the **Segmentations** view, locate the **three dots** (⋮) next to your product set and select **Copy link to CSV file.”**

2. **How the CSV is structured.**
   * The CSV contains **product IDs** at a higher “product” level, rather than size or variant level.
   * Dema also pulls in **all relevant feed-based ad IDs** to properly label items in Google or Meta. For instance, if product 1920 in Dema has size variants 1920-1, 1920-2 in Google, the CSV will list all those variant IDs under the same custom label.
   * **Important**: If a product hasn’t had **any** marketing spend in feed-based ads (i.e., it never appeared in Google or Meta), Dema doesn’t have a corresponding external ID. Consequently, that Google ID won’t appear in the exported file.

3. **Mapping IDs.**
   * Since Dema aggregates marketing data, it knows how product 1920 in your e-commerce platform relates to IDs 1920-1, 1920-2, etc. in Google, and possibly 1920 in Meta.
   * All these IDs get the same **custom label** in the export, meaning you can easily update your Google or Meta feeds to reflect the segmentation.

4. **Use in Google or Meta.**
   * In your advertising platforms, map the exported **custom label** column to **custom\_label\_x** or whichever attribute is appropriate. This allows you to create specialized campaigns or rules (e.g., increase bids on “High margin” items, limit spend on “Slow movers,” etc.).

***

## Tips and best practices

1. **Keep labels short and descriptive.**
   * “LowImpr” or “HighMargin” are easier to manage in ad platforms than lengthy names.

2. **Timeframe awareness.**
   * Rules use the data from the timeframe in the top-right corner (e.g., last 28 days). If you need a broader overview, adjust the date range.

3. **Mind the rule order.**
   * The first matching rule is applied, so prioritize rules carefully to avoid unintended overlaps.

4. **Monitor the charts.**
   * The segmentation charts help you see how each product set affects overall business metrics.

5. **Regularly refresh rules.**
   * Product statuses change over time (e.g., a slow mover could become high margin if costs drop). Revisit your rules periodically.

6. **Check product IDs.**
   * If a product has never had any feed-based ad spend, Dema can’t export an external ID for it. It won’t appear in the CSV.

***

## Next steps

1. **Create product sets** aligned with your goals—e.g., handling slow movers, capitalizing on high-margin items, or grouping low-impression products for improvement.
2. **Refine rules** and watch the segmentation charts to understand the impact on marketing spend, gross sales, and inventory value.
3. **Export** the CSV once you’re satisfied with your segment definitions.
4. **Update your feeds**: Upload the CSV to Google or Meta, mapping Dema’s custom labels to the correct attribute fields.
5. **Optimize campaigns** based on these new labels—target, bid, or pause segments strategically for higher profitability.

By leveraging **Segmentations** in Dema, you gain deeper insight into product performance and can act on those insights by customizing your ads. This ensures your **ad budgets** and **product promotions** are continuously aligned with what’s most profitable and strategically important in your catalog.