> ## Documentation Index > Fetch the complete documentation index at: https://docs.dema.ai/llms.txt > Use this file to discover all available pages before exploring further. # View settings > Learn how to filter, aggregate, and customize the MMM view to focus on the markets, channels, and metrics that matter most. The **View** panel allows you to customize what data is displayed in the MMM interface. Access it by clicking the "View" tab in the right sidebar. View settings panel showing aggregation, markets, channels, and metrics filters *** ## Aggregation The aggregation setting controls how data is grouped in tables and charts. This is a powerful pivot feature that lets you analyze your data from different perspectives. Aggregation dropdown showing Channel, Market, and None options | Mode | Description | Use case | | ----------- | ----------------------------------------------------------- | ------------------------------------------------------------ | | **Channel** | Data is aggregated by marketing channel across all markets | Compare channel performance across your entire business | | **Market** | Data is aggregated by geographic market across all channels | Identify which regions have the most optimization potential | | **None** | Data is shown at the channel × market level (most granular) | Deep-dive analysis into specific channel-market combinations | ### How aggregation affects the view When you change the aggregation setting: * **Tables**: Rows will group by your selected dimension (channel or market) * **Charts**: Visualizations will show data aggregated accordingly * **Metrics**: Values are summed or averaged based on the aggregation level Use **Channel** aggregation to compare channel performance across your entire business. Switch to **Market** aggregation to identify which geographic regions have the most optimization potential. Use **None** for the most detailed analysis when you need to see specific channel-market combinations. *** ## Markets filter The markets filter lets you focus on specific geographic regions. Markets filter showing available regions ### How to use 1. Open the **View** tab in the right sidebar 2. Find the **Markets** section 3. Check or uncheck markets to include/exclude them from the view 4. Click **Select all** to show all markets ### Available markets Markets are defined during your MMM onboarding and typically include: * Geographic regions (e.g., DACH, NORDICS, NA, UK & BENELUX) * Country-level breakdowns (e.g., US, UK, DE, SE) When you filter markets, all metrics, charts, and recommendations update to show only the selected markets. *** ## Channels filter The channels filter lets you focus on specific marketing channels or funnels. Channels filter showing available channels ### How to use 1. Open the **View** tab in the right sidebar 2. Find the **Channels** section 3. Check or uncheck channels to include/exclude them from the view 4. Click **Select all** to show all channels *** ## Metrics filter The metrics filter controls which metrics are visible in tables and charts. Metrics filter showing available metrics ### Available metrics | Metric | Description | | --------------------------- | ------------------------------------------------------ | | **Marketing spend** | Total marketing spend amount | | **New customer NGP2 + LTV** | New customer value with lifetime value | | **Net gross profit 3** | NGP2 minus marketing spend | | **Net gross profit 2** | Gross sales minus returns, COGS, and fulfillment costs | | **Gross sales** | Total revenue | | **ROAS** | Return on ad spend | | **epROAS** | Effective profit ROAS | ### How to use 1. Open the **View** tab in the right sidebar 2. Find the **Metrics** section 3. Check or uncheck metrics to show/hide them 4. Click **Select all** to show all metrics *** ## Date range selection The date range picker in the header controls the time period for analysis. Date picker showing available date range options MMM operates on **aggregated weekly data**, with weeks starting on Monday. You can select complete previous weeks for historical reporting, or future weeks to plan upcoming budget allocations. For **historical analysis**, select past weeks to see what optimal allocation would have achieved compared to your actual spend. This helps you understand missed potential and validate model accuracy. For **future planning**, select upcoming weeks to get forecasted recommendations based on predicted seasonality and trends. You can also select a custom date range if you need a specific period—just ensure you're selecting complete weeks for accurate analysis. *** ## Saving view preferences View settings are saved as part of your **MMM configuration**. Adjust filters and aggregation to your preferred view, then click **Save** in the header. Your view preferences will be restored when you return.